For the brave, the risk taker and the one who never afraid of challenge. For the man, the real man. Gudang Garam International. Pria punya selera

Radio Ad...

The brand name radio (Gudang Garam International)....
Problem:
Gudang Garam International have a various nick name in every places... actually peoples in remote area call the product differently from the brand name itself. so within the radio ad we want to inform that the name they called are actually refer to Gudang Garam International name.

Designed to be aired on 23 versions across Indonesia on local radio network. Made as a template that can combined with 23 different accent and local language.


PADANG, MANADO & TEGAL

Radio Nonton Bareng Liga Inggris

HIT... non stop

Siapapun bisa tidur nyenyak tanpa Gangguan Nyamuk! Di manapun ... Kapanpun dengan HIT non stop

INITIATIVE

The preposition for HIT is : " value for money mosquito repellant ". The idea for this Ad is, mosquito is not only suck your blood, but it also suck your money by forcing you to buy an expensive mosquito repellant"

Thanks God there is HIT. An effective product with reasonable price.

Karma is a local shoes brand. The positioning is a brand that make the women who wear it have a "power" to attract/conquer men.

PROCLIN... its a whitening formula.
The idea is to put a stain (made on sticker) and put it on cloth display on the mall. (Guerrilla campaign).
with the copy says " Selalu ada putih di balik Noda"

The idea:
glowing white... put a white neon box as an ambient.

Stella Aromatherapy....
The Idea to put this aroma therapy as extinguisher in the meeting room.
http://adsoftheworld.com/media/ambient/stella_aromatherapy_air_freshener_extinguisher?size=_original

This is our 360 campaign for Jurnal Perempuan.
This PSA is made for women against gender discrimination

Another work for smart fortwo

This is an invitation card we made for Lauch in BALI... because we launch cabrio, we put the "holiday" feeling on this invitation 

PSA safety driving Initiative

DO NOT TEXT-ING WHILE DRIVING

We plan to built it as an ambient and put it on the side road (highway)

smart fortwo

smart is a premium city car that designed for two passenger. They launched their product in Indonesia as a upper class brand and positioning their self as a fashionable car.Basically, this car is offering you a small but tough car that can fits with your personality.  So what is the benefit to offer? we offer easiness to going trough the traffic (cause it's small size)... with a style.


Teaser

Launch

And Our first Thematic

Gudang Garam International

Out 3rd thematic Ad. Man with a mission, Giving up is not an option!

Sedikit Nostalgia

Print Ad dengan ilustrasi untuk launching esia di Jogjakarta dan Surabaya

Teaser.


Problem.
These day Gudang Garam International known as a cigarette for the old man. The youngster don't want to smoke this brand because the brand image.
Before doing reposition campaign, we do a survey among smokers. The result is, wee need to change the image gradually. Grabbing the young smokers without leaving the existing smokers.

GAGAS award

The Brief:
The corruption is already being a culture in Indonesia.The challenge is to make a print ad that can visualize the actuall condition in Indonesia and how dangerous it could be.

The Idea:

There is a famous  quotes in Indonesia that says "  I'll love you when you had the money, without it,  I'll just dump you away
base on this quote I wanna say that from the beginning, corruption is already being the part of our culture. Too bad, we are not realizing it.

The others two is using another "familiar" symbol that already known in Indonesia. but, maybe some of us didn't notice if this symbol can be related with the corruption.