Radio Initiative (lullaby)

 'Nonton Bareng' is a festival where people come together to watch the live telecast of a soccer match. The festival is sponsored by a brand and includes games, quizzes, music etc, in addition to the match telecast. 

"Lullaby" - 60"

VO: (Football commentator)

       Lampard with the ball…glances it on to Ferdinand, who sweeps it back into the Chelsea        half…Ashley Cole takes it on, now with a run down the left side…Kagawa lurking ominously…threaded through by Ashley Cole…

With the cross…oh my word! Swept away by Kagawa right of the line! And out it goes for the throw-in…Chelsea with the throw, and that’s a massive throw right to the feet of Torres-everything going Chelsea’s way at the moment…nicely turned by Torres, in comes Jones…cynical tackle by Jones. And that’s a free kick…touched off by Captain John Terry, through to Hazard and what a pass!-......

MVO : Hooooaaaammm…. (Yawns) I'm sleepy...

            Wish I had gone to the InterSport 'Nonton Bareng'.

            It (the match) would have been so much more interesting!

End tune

Rio Ferdinand talking about being a real man in football. Determination, hard work and Fairplay! Enjoy the series...

Gudang Garam 3rd thematic AD. The man with the mission...

For the brave, the risk taker and the one who never afraid of challenge. For the man, the real man. Gudang Garam International. Pria punya selera

Radio Ad...

The brand name radio (Gudang Garam International)....
Problem:
Gudang Garam International have a various nick name in every places... actually peoples in remote area call the product differently from the brand name itself. so within the radio ad we want to inform that the name they called are actually refer to Gudang Garam International name.

Designed to be aired on 23 versions across Indonesia on local radio network. Made as a template that can combined with 23 different accent and local language.


PADANG, MANADO & TEGAL

Radio Nonton Bareng Liga Inggris

HIT... non stop

Siapapun bisa tidur nyenyak tanpa Gangguan Nyamuk! Di manapun ... Kapanpun dengan HIT non stop

INITIATIVE

The preposition for HIT is : " value for money mosquito repellant ". The idea for this Ad is, mosquito is not only suck your blood, but it also suck your money by forcing you to buy an expensive mosquito repellant"

Thanks God there is HIT. An effective product with reasonable price.

Karma is a local shoes brand. The positioning is a brand that make the women who wear it have a "power" to attract/conquer men.

PROCLIN... its a whitening formula.
The idea is to put a stain (made on sticker) and put it on cloth display on the mall. (Guerrilla campaign).
with the copy says " Selalu ada putih di balik Noda"

The idea:
glowing white... put a white neon box as an ambient.

Stella Aromatherapy....
The Idea to put this aroma therapy as extinguisher in the meeting room.
http://adsoftheworld.com/media/ambient/stella_aromatherapy_air_freshener_extinguisher?size=_original

This is our 360 campaign for Jurnal Perempuan.
This PSA is made for women against gender discrimination