Teaser.


Problem.
These day Gudang Garam International known as a cigarette for the old man. The youngster don't want to smoke this brand because the brand image.
Before doing reposition campaign, we do a survey among smokers. The result is, wee need to change the image gradually. Grabbing the young smokers without leaving the existing smokers.

GAGAS award

The Brief:
The corruption is already being a culture in Indonesia.The challenge is to make a print ad that can visualize the actuall condition in Indonesia and how dangerous it could be.

The Idea:

There is a famous  quotes in Indonesia that says "  I'll love you when you had the money, without it,  I'll just dump you away
base on this quote I wanna say that from the beginning, corruption is already being the part of our culture. Too bad, we are not realizing it.

The others two is using another "familiar" symbol that already known in Indonesia. but, maybe some of us didn't notice if this symbol can be related with the corruption.